About GoGreen

Go Green: Understanding the psychological mechanisms of the development of pro-environmental behavior in the context of longitudinal intervention.
GOGREEN project is dedicated to cutting-edge research on the mechanisms and determinants of pro-environmental behavior and proposes an innovative interventional approach to increase the engagement in pro-environmental behavior in young people. Specifically, we aim to promote pro-environmental behavior by developing, implementing, and testing an innovative intervention program for young people based on the data from a population-based household survey. Thus, the GOGREEN project will provide empirical evidence on a topic not previously investigated in the European context: how can individuals be encouraged to engage in pro-environmental actions, how long do the effect holds, does the timing of the intervention matter, and is the spillover effect prevalent?

The main activities of the project are:

  • To perform a screening of the current situation in Lithuania regarding the pro-environmental behaviors and related factors, using the representative samples of adolescent children and their parents. This household survey will enable to collect data on the society’s understanding of human impact on climate change in Lithuania and to determine which of pro-environmental behaviors are already widespread among the population, and which behaviors should be promoted.
  • To empirically test an integrated theoretical model of pro-environmental behavior (Klockner & Blobaum, 2010), namely Comprehensive Action Determination Model that covers the most prominent theoretical models used in environmental psychology domain, including the Theory of Planned Behavior (Ajzen, 1991), the Norm-Activation-Theory (Schwartz & Howard, 1981), and the Value-Belief-Norm-Theory (Stern, 2000).
  • To develop and implement the intervention that will enable to increase the existing knowledge and understanding of the underlying processes of pro-environmental behavior.
  • To disseminate the research findings, maximizing the project’s impact through informing educational practice, building public and professional knowledge and capacity, and influencing policy and further research. Key project stakeholders include the education sector, the academic and scientific community, policy makers, public services, media, local communities and decision makers as well as NGOs.